5 Questions to Ask Yourself Before Posting on Instagram (For Higher Engagement)

Whether you use Instagram for business or for pleasure, the probability of building a following and getting higher Instagram engagement is high. You wouldn’t be reading this if you had no intention having a beautiful and engaging Instagram feed. As part of my blogging tips series, I’m sharing a few pointers to improve your aesthetic, purpose, and Instagram engagement.

SHOULD I POST THIS?

Your answer should not be, “I just haven’t posted anything today”. Frankly, no one really cares what you’re doing every second of the day. They want to see something that provides value or entertainment. Every picture should reflect you, or your brand.

Do you post regularly and at your most optimal times? If the answer is no, consider doing so. Followers will come back and get used to regularly seeing your posts on their feed. If you post too little, don’t be surprised if you begin losing your followers.

AM I CONNECTING WITH MY FOLLOWERS?

Share your story and let your followers know what you’re all about. It can be a little intimidating to share something personal, but your followers will feel a connection with you and begin to engage.

It may seem pretty obvious but it’s important to know that everyone can see what you’re posting online and that anything can be easily misinterpreted. With that said, avoid posting any offensive pictures or captions that may affect your brand.
And most importantly, always like/reply to your comments! Keep them coming back!

DOES THIS MATCH MY THEME AND/OR COLOR PALETTE

If you aren’t aware of it, Instagram has turned into creative outlet. Especially for brands, sticking to a theme and leveraging your brand identity is essential. Download an App to edit your pictures and view your Instagram feed as a whole.

Check out 5 Apps that Will Make Your Life Less of a Struggle

I use UNUM and VSCO to edit, plan out my posts, and see how well a picture will look next to each other and as a whole. From now on take a minute to plan your next three posts at your most optimal times and making sure that it doesn’t make your feed look messy or irrelevant.

AM I USING THE RIGHT CAPTION AND HASHTAGS?

If you truly want to engage with your followers, emoji’s are not the answer. Ask questions, be descriptive, and let your followers get to know you. Hashtags are also a must. Use all 30 Hashtags strategically. Theres a lot of fish out there but you won’t catch any if you’ve got no hook!

IS THIS A HIGH-QUALITY PHOTO

Don’t expect to get much engagement if the picture you just shared is pixellated or unattractive. First of all, lay off the excessive filters and never post a bad quality photo. From experience, I’ve realized less is always more. If you’re not sure your picture should make the cut, visit one of your favorite Instagram accounts and compare.

Finally check out the links below for tutorials on how to take better Instagram photos:

Care to share your tips on how to get more Instagram engagement? Leave them in the comments and don’t forget to share!

instagram engagement tips how to improve Instagram engagement 5 questions to ask before posting on instagram for higher engagement

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16 Comments

  1. February 14, 2017 / 7:40 pm

    This is so KEY!

    I feel like I need to be better about the hashtags, and also making sure it’s the BEST quality photos possible!

    Love this, lady!
    xo
    Krista
    http://www.hundredblog.com

  2. February 14, 2017 / 8:38 pm

    This is super helpful. I didn’t know some of this!

  3. February 15, 2017 / 2:07 pm

    Loved this post! I always ask myself these things before posting. Sticking with a themed layout has been hard for me so far, but I’m getting so much better at it!

    xo Rachel | http://www.thesassroom.com

  4. February 15, 2017 / 11:19 pm

    It’s amazing how important the theme / feel of an insta-feed is! I use UNUM for it which is a lifesaver. I never really saw the benefit in the apps that layout your feed until I started using one. It made all the difference! x Shannon

    http://champagneatshannons.com

  5. February 16, 2017 / 7:46 am

    this is so on pointe! i sometimes post just because i have not posted yet…so this is a great help! come check out my blog http://www.poshandspicy.com i would love to hear your input xx toby

  6. February 16, 2017 / 8:18 am

    Such great points! I often catch myself wanting to post something just because I haven’t yet that day! So important to remember quality over quantity

  7. February 17, 2017 / 10:18 pm

    I love you tips! I use Planoly and SnapSeed to edit and plan my posts. I find it helpful to have stock photos available to me so I can play around with planning my feed. To get more engagement I try to engage as much as I can with my followers. Great Post Love!

  8. February 17, 2017 / 10:26 pm

    I love these tips!! I just kinda started getting more personal on my Instagram captions instead of just talking about an outfit.. still so challenging building my Instagram but I’m working hard at it, so I love reading new suggestions! R

  9. ttd09
    February 17, 2017 / 10:49 pm

    Awesome tips! Instagram has changed so much since it first started. There are so many things to keep in mind now…crazy!

    Lydia | chicandmodish.com

  10. February 21, 2017 / 4:06 pm

    Io sono una pessima blogger…faccio brutte foto e non capisco un cavolo di web…però sono simpatica!!😂😂😂
    Lalu

  11. Gabrielle Loomis
    February 23, 2017 / 5:27 pm

    Love the tips! Those are really great things to keep in mind before posting a photo on Instagram!

    Gabrielle // http://www.colormesassy.com

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