7 Blogging Mistakes that are Hurting Your Blog and How You Can Fix Them

As a blogger and digital influencer, you most likely have a list of your favorite blogs you read or refer to pretty often. If  you look closely you’re bound to notice a few commonalities of dos and don’ts these top bloggers pursue to be successful. To make this easier to process, I’ll be splitting the blogging strengths and mistakes into two parts. In the first part of the success series I’ll be talking through 7 blogging mistakes you could be making and how to fix them.

7 blogging mistakes and how to fix them

NOT EDITING YOUR PHOTOS

I invested my money into Adobe Lightroom because I knew that to compete and drive more traffic back to my blog, my pictures needed to look professional. Even thought I’m still pretty terrible at editing, I downloaded a free packet of VSCO-inspired presets that have become my favorite. Also if you have a mac, I use preview to add designs and fonts onto all my “pinnable” photos, like the one above!  That way I can save those few extra bucks and invest it elsewhere.

Check out: 9 free chic & feminine stock photos for bloggers 

NOT LISTENING TO YOUR READERS

Blog strategically. If you aren’t noticing traffic on your blog, clearly there is something wrong. You aren’t publishing useful content or maybe you’re targeting the wrong niche. Glance over your google analytics and social media, take note of patterns, your demographics, and your most popular posts. Just recently, I added the “blogging tips” category because I noticed that my advice-related content was getting more traffic than others and essentially it is what my readers find most valuable.

IGNORING SOCIAL MEDIA

Just because your Facebook page isn’t as engaging as your Instagram, it doesn’t mean you shouldn’t be sharing on there as well. Share you blog across all your platforms and always have all social sharing channels on your blog. You never know where it’ll end up on and who’s share will make your post go viral!

Note: your pictures are (should) be shared all over social media and having well-edited quality photographs increase shares and engagement, especially on Instagram and Pinterest!

POINTLESS BLOG POST

When I first started blogging I clearly had no idea what blogging actually meant. You’re a writer for a millions eyes around the globe. You need to make things interesting. Yes, you can write about your weekend and what you wore but unless you’ve made a strong connection with your followers or there’s something of value for them, glancing through pictures or telling them about the scoop of ice cream you ate just won’t cut it.

Note: Be unique. I try to write each of my outfit posts into a story  or try to add humor into them.

MESSY HOMEPAGE AND SIDEBAR

Last time I talked about pursuing simple and getting fancy later. This is both true and false. Don’t invest in custom web design, you only need the basics. Get yourself a logo, a theme, and a tagline. Find a clean theme for your blog that will make it easy for your readers to follow. The same goes for your sidebar, put in the essentials and leave out anything that might confuse your readers. Have your CTA above the fold  and use your sidebar as an easy guide (about yourself, social media channels, popular posts, and CTA).

QUANTITY OVER QUALITY

Don’t worry about quantity. With such a saturated market, you need to focus on having quality content. Invest your time to plan out what you have to share. Have a list of blog topics you want to cover a month in advance and research. I spend a few hours a week searching on Pinterest or Bloglovin‘ for popular posts that I can reference to or use for inspiration as I plan all my posts.

Check out: 9 ways to make 2017 your most successful year

AN IMPERSONAL ABOUT ME PAGE

Your about me page should be as informative as your résumé and as personal as the visit to your OB/GYN; it’s your first impression and your elevator pitch. When you’re writing your about me remember the basics: your bio, your blog’s bio, the value your readers will get, who is it for, and your call-to-action. Go back and update as many times as you’d like because chances are your blog, niche, and value will change as you grow.

Please share this if you found it helpful or comment below with any mistakes you’ve encountered with!

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16 Comments

  1. January 23, 2017 / 10:22 am

    I love you your tips! And I totally use VSCO! I love it ?

  2. Victoria Schneider
    January 23, 2017 / 10:27 am

    quantity over quality was definitely something I struggled with at first. Now, I care more about the content and its worth than just sharing just to share. Your followers will appreciate you more. These are great tips! Thanks for sharing!
    Victoria | https://thesoutherntrunk.com/

    • January 23, 2017 / 11:37 am

      I was on the same boat when I just started. I got so overwhelmed because my days were so busy because I felt obligated to always have content up! I’ve definitely noticed a change since I focused on quality instead

  3. January 23, 2017 / 10:47 am

    Love this post! I really struggled with quantity over quality when I first started – even on IG! But once you find your “groove” and be true to yourself, the more success you find. Thanks for sharing!
    Brittany

    • January 23, 2017 / 11:33 am

      Same here! It can be difficult but when there is something worth sharing you traffic will definitely notice!

  4. January 23, 2017 / 10:52 am

    Awesome tips! I am all about quality over quantity too. Great point about sharing across all social platforms–you never know when something might catch on like fire on somewhere you’d least expect! I think another mistake bloggers make it comparing themselves to others!

    xox,
    Kristin
    http://www.amidwesternmix.com

    • January 23, 2017 / 11:29 am

      I totally agree! Sometimes you don’t even realize you’re doing it but when you finally stop it’s when your best work comes flying in!

  5. January 23, 2017 / 11:38 am

    These tips are so awesome! Thanks so much for sharing. It’s always so hard to get into the swing of things while blogging and sometimes you get caught up in the same routine. Quality over quantity always!
    http://stopdropandvogue.com

    • January 23, 2017 / 11:46 am

      Thanks it is! Style Collective has definitely helped getting motivated!

  6. January 23, 2017 / 12:30 pm

    Great tips! I just started my blog but I totally agree on tying in a personal story with ANY blog posts. It makes it more fun writing too!

    • January 23, 2017 / 3:29 pm

      Thank you, Jennifer! It also helps you build a stronger connection with your followers!

  7. evans267
    January 23, 2017 / 12:47 pm

    This is so helpful! The one thing I could improve upon I know is turning my outfit posts into a story. That I find so challenging. The photos part is really what I enjoy most.

    April | http://thebluehydrangeas.com

    • January 23, 2017 / 3:28 pm

      Thanks! I’m so glad it was helpful! It took me a while to write that way but I keep getting better at it each day!

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